User Group Stories: AUSOM

This is a new series presented by the Apple User Group Advisory Board to spotlight and share the experiences of Apple User Groups around the world. We will take a look at how groups are managing, meeting, growing, networking, and adjusting to the needs of members in the 21st century.

By Rick Ortiz, Chair of the Apple User Group Advisory Board



This month we share the story of Apple Users Society of Melbourne, better know as AUSOM. We traveled (virtually) around the world to find out the story of how AUSOM has been so successful. We had the opportunity to participate in a FaceTime meeting with the group’s members and leaders at their monthly meeting. What is amazing, is this group is in its 40th year, and the group appears to be going strong. In a day and age where social media, texting, and technology has become the mainstream communication method, this group has proven that in-person social interaction, networking and sharing creates true and long lasting friendship. And to that end, the sustainability of AUSOM. As one of their members stated, “It’s not about the computers, but what we do with them.” Let’s take a look at what makes this group so successful.